Distinction Doors Invests In New Consumer Imagery

To help raise consumer awareness of its premium door products, Distinction Doors has invested in a suite of new lifestyle images.

Curated to inspire, each image shows a different door style in a different setting – outdoor living, hybrid working, boot room, modern build exterior, and modern entrance hall.

The new images feature in the latest version of the company’s product brochure which launched last year.

They are available upon request from the Distinction Doors marketing team.  Distinction customers can also order brochures through the online ordering platform, or a digital copy can be downloaded at distinctiondoors.co.uk/trade.

Speaking about this latest investment, Emma Fowlds, marketing executive at Distinction Doors said: “Our objective is for consumers to be aware of Distinction Doors and to recognise it as a premium composite door brand.  Ultimately,  we want our name to be synonymous with quality and to achieve this, we have embraced media diversity.  We have upped the number of channels we use and engage with and made radical changes to our marketing collateral.  The new images are an essential part of this.

“Lifestyle images are essential for showing products in a relatable situation.  This in-use context makes the product more real and convincing which can help it sell.  Often, consumers project themselves into the scene.

“We have supplied our customers with countless high-quality images over the years but, more recently, demand has risen as content is being consumed quicker.  This investment will go some way to supporting our customers in their marketing efforts.”